Open participation and customership

08.06.2018

The cities of Helsinki, Espoo, Vantaa, Tampere, Turku and Oulu strengthened the role of the business sector and research and development communities in the service ecosystem in the Open participation and customership spearhead project that ended on 30 April 2018. The project was carried out in a user-oriented manner by means of participation and service design and in cooperation with research and development communities, companies and customers.

The project aimed to increase customer-orientation in the cities’ activities, enable new kinds of markets, improve the effectiveness of services, increase productivity and strengthen competitiveness.

The Open participation and customership spearhead project included:

  • conceptualising and experimenting with service platforms and centralised services
  • developing the competencies required by cities in order to generate service ecosystems
  • experimenting with novel multi-provider models
  • developing a better understanding of the customer by methods of co-creation and by analysing customer and customership data and segmentation.

The cities created a new type of customer service model. The model is not identical in all of the Six Cities, but each city has managed to implement changes required by the new operating method.

Towards customer-oriented service ecosystems

The Open participation and customership spearhead project initiated a change in the cities’ operating culture. The project outputs enable the cities to open their operations to companies and other actors. Companies benefit from the change in the operating culture by gaining more visibility for their services through different city channels. Companies have also had the opportunity to test and develop their services in environments provided by the cities and have had their services included in the cities’ multi-provider models and range of services. Nearly 470 companies worked together with the cities during the spearhead project.

The parties involved in the project have assessed that the cooperation between cities has been successful. The degree of cooperation has increased and it has become more in-depth. Also, exchanging information about operating models and realisation methods has become easier and the cooperation has provided more ideas on how to perform your work. On the other hand, the awareness of the content of the other cities’ development work has increases

The City of Turku was the lead partner and coordinator of the Open participation and customership spearhead project. Subprojects were carried out by the cities of Helsinki, Espoo, Vantaa, Tampere and Oulu as well as Turku University of Applied Sciences. The City of Turku also carried out a subproject of its own. The total budget of the spearhead project, which ran from 1 April 2015 to 30 April 2018, was EUR 8,980,000.

Further information:
Outi Laikko
Project Manager
City of Turku
tel. +358 (0)50 5590 799
outi.laikko(at)turku.fi

Jaa artikkeli