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Tourism is one of the fastest-growing industries in the world and an important field of business in Finland as well. At the same time, however, the tourism industry is also a major producer of carbon dioxide emissions. Flying, hotels, land transport, food and the myriad of other functions linked to tourism altogether produce a significant proportion of the world’s total carbon dioxide emissions.

The objective of the Carbon Neutral Tourism Development with Smart Solutions project is to reduce carbon dioxide emissions and increase energy-efficiency in the tourism industry through the development of smart, data-driven solutions and new operating models for industry operators. The project will also increase tourism industry operators’ understanding of the carbon footprint of tourism and concrete measures for reducing it.

The project will involve developing a suitable set of indicators, developing and combining relevant data sources, compiling these into a shared database and utilising smart solutions to transform data into useful and easily accessible information. This information will, in turn, be utilised to implement the necessary changes for reducing emissions in the tourism industry. The necessary solutions will be co-created with industry operators. The project will also build the digital tools required for the solutions and develop a CO2-TIS (Carbon Neutral Tourism Intelligence System) operating model, which will be piloted in cities.

Carbon Neutral Tourism facilitates the achievement of the participating cities’ and all Six City Strategy cities’ shared carbon neutrality goals by focusing on an industry that has not previously been approached in this manner, as a broader whole, due to its fragmented nature. The project also responds to tourism industry companies’ and public operators’ widely publicised need to find smart solutions for data collection and utilisation in the field of tourism. Over the long term, the use of the project’s operating model and tools can be expanded to other development themes as well.

The project is coordinated by the City of Helsinki, with the other project partners being Forum Virium Helsinki, the City of Turku and Visit Tampere. The project will run from 1 March 2020 to 31 December 2021 and has a budget of EUR 899,423.

Further information:
Anna Peltosaari
Project Manager, City of Helsinki
tel. +358 40 550 7308